Bruce R. Blay || 1985

Dallas Texas  || 入力します

Current Employer: AmpThink

Lead front-end at AmpThink

AmpThink is a multifaceted company that provides all layers of expertise for large scale Wi-Fi networks. Clientele includes professional and college sports arenas, concert venues, large shopping centers, and theme parks. -

A mobile focused web app intended to engage Texas A&M sports fans without needing to download a native app. This is built with React and Redux and uses a headless WordPress CMS for the sports media staff at TAMU to make frequent updates. The app displays real time game stats for 9 different sports when they’re in season. -

Similar idea and dev stack to, but for the new Dickies Arena in Fort Worth.

Live Event Analytics Dashboard

Analytics tool which allows clients to monitor key points of interest for their Wi-Fi networks during and after events. Moved from a .NET environment to a more maintainable Javascript codebase using Ember.js. Backend is built on Postgres with Express and GraphQL middleware acting as a light API.

Captive Portals

Building, deploying, and maintaining captive sign on portals for clients with public Wi-Fi. These included standard Google Analytics as well as extra logging which is useful for the analytics dashboard mentioned above.

Captive Portal CMS

A modest CMS built into the analytics dashboard that lets clients make rapid changes to their sign on pages.

Menu Board CMS

A multisite WordPress project that makes the design and deployment of menu boards or displays around stadiums much more flexible and enjoyable.

Warehouse Software

A rewrite of an internal tool used for planning shipping, recieving, configuring, and packaging of equipment and products that go out to the job site. This was written with React, uses CouchDB, supports multiple users editing documents simultaneously, and works offline if needed.

Front-end at Vinli (2O15 - 2O17)

Vinli developed a connected car platform which uses the OBD-II port on vehicles to stream diagnostics to the user and provide a WiFi hotspot.

Customer Service Dashboard

Lead developer for an internal tool which enables customer service representatives to diagnose, fix, or create issues for customers having trouble with their OBD-II module. Built with Ember, Hapi.js, and Postgres. Concerns included permissioning for third party service reps as well as keeping a history audit for any changes a rep might have made in error.

Fleet Management Dashboard

Overview of devices owned by a company. Aggregate telemetry data to manage fuel efficiency, maintainance, and location of vehicles. Use cases included dealerships, ride sharing (Uber), and other logistics heavy industries using vehicles.

Third Party App Management

Tool for the internal Apps department to manage third party developers who wish to publish to the Vinli ecosystem.

Vinli UI

Library of UI components written for Ember to be used across all front-end projects.

Front-end at 7Okft (2O14 - 2O15)


Built and contributed to dozens of client websites which used a variety of CMSs including Craft, ExpressionEngine, and WordPress. Many included ecommerce integrations. All were responsive. A typical project would include design handoffs, functional demos, extensive QA, and client training on their chosen CMS.

HTML Emails

Developed several custom HTML email campaigns including the monthly company newsletter.

7Okft newsletter

Personal Projects
Melting Season

music and visual project

Closed Eye Visual

site with videos for every song


University of Texas at Arlington

Bachelor's Degree in Computer Science (SE) - 2014

University of North Texas

Bachelor of Arts in Philosophy - 2008